We evolved.
When reading we apply two different kind of reading.
The first one is evaluative, a quick reading skim the content and decide if it worth a second, deeper reading.
SEM guys told us that bold have to catch the user, so they have to shape a summary and stop the user on the page.
My analogical teacher told me that bold have to create a visual anchor for the text paragraph which is also semantic relevant.
This 2 things seem the same, but they are not, a pro writer can recognize immediately when a text is optimized to stop user from another written for a deep reading, a passive reader instead probably can’t rationalize the difference but feel it like an after-taste.
At this time we are forced to a choice. A text must be optimized for a way or for the other.
We have only one <strong> tag and we have to face this.
We know, both type of reading are useful to our meaning, wichever it is, divulgative or marketing. Having to choose beween wich one is the right is not only fool (we drop on thing gor another of the very same value), but also force us to choose amateurishly which kid of reading is fitting our text.
I told amateurishly because this choose lay on variables knowables only by supposing how the reader will use the text, so che article effectiveness is out of us control.
We have 2 solutions, go on with our editor sensitivity or don’t comprimise and make the two bold totally different.
The problem is that following this way a great extend of the article will be bold and as everyone knows “all matter, none matter” and we don’t like this at all.
What can help is that this two kind of reading aren’t happening at the same time, the SEM bold make his work in the first second on a page, just the time to browse the page to the end and decide if the content is worth to a deeper reading, after that bSEM is collateral.
This consideration tell us that the first type of bold don’t have to be fixed on the text, but it can disappear after the text evaluation.
With a bit of javascript and some css we can get a new tools which can works something like this:
- highlighting of every “SEM” tag on the page
- computation of highlighting duration (for now 1 second per tag)
- “SEM” highlighting disappear after no mouse activity for the
The we isn’t a “one man show” and also this simple idea is extremely interdisciplinary, lots of contributes on this idea come from
dplastino who explained where and when put bold for both types of reading
Claudio Vandi who revised the entire idea in a UX perspective.
Diego (formaldeide) Ricci is the first who noted that <span class=”something”> don’t have the same strength of <strong> for the search engine.
